What is a webinar?

With today’s technology, businesses have the ability to connect in real-time with their employees or consumers from all over the world. While video chatting platforms are fine for casual discussions, professional events meant to deliver presentations to larger audiences require more sophistication. This is where webinars come in. Webinars are a web-based video conference that allows hosts to show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite guests from other locations to co-host the webinar with them. Live webinars are done in real time, which allows for audience interaction. They can also be recorded and distributed to your audience at a later date.

What is the difference between a webinar and webcast?

People often confuse the terms webcast and webinar. While they often have similar purposes and execution, there are some key differences between a webinar and a webcast. For instance, a webcast is typically a one-way flow of information broadcast to a large audience. The audience does not usually contribute much to the content of the webcast, which might include audio stream, presentation slides, and or video clips. Webinars on the other hand are more of an online interactive meeting or seminar. Most webinars have educational or training-based content and typically has a smaller audience than webcasts. This audience will contribute more to the discussion via polling, Q&A, or other collaborative means. Webinar service providers must oversee not only the coordination of audio/video stream, but also all the interactive elements to ensure the webinar meeting runs smoothly.

Leveraging Webinars to Accomplish Business Goals

Webinars are a great way to establish yourself as a knowledgeable force in your industry. They also help to connect you with your audience. After all, nothing is more personal than seeing someone live—whether it is in person or online. Webinars are an affordable business tool that helps businesses:

  • Educate employees
  • Generate leads
  • Convert leads into clients
  • Educate customers
  • and ultimately increase revenue

Whether you are hosting a webinar to train employees or generate new business leads, the direct interaction can help you gain important insights about your audience. Savvy businesses will experience more success as they use this information to adapt and grow.

Custom-Branded Webinars for Your Business

Worktank is a Seattle based company that has provided webinar services to companies around the globe for over 15 years. Our experienced webinar hosting team is capable of managing all aspects of your webinar including registration, hosting and transmission, viewer interaction, analytics, and more. The Worktank team prides itself in solving technical problems and creating a unique webinar experience for our clients. Our flexible solutions will save you time and money, make your presenters look great, and deliver high quality experiences for your online attendees. Our webinar services include:

  • Interactive user participation capabilities such as chat, polls, and Q&A
  • Technical support for platforms such as Microsoft Skype for Business, Adobe Connect, Cisco WebEx, InXpo, Webcaster, and Worktank’s own VE Connect
  • Invitation templates to make scheduling your event or meeting simple
  • Pre-event registration services to help gauge attendance and crowdsource the content
  • Secure, branded online environment for remote participants to watch and interact with your webcast
  • Professional video crew to capture and stream your webcast meeting
  • Digital recording for those who can’t attend live
  • Reporting that shows attendee attendance and interactivity
  • Partnership with internal IT teams to ensure proper delivery strategies are in place

Interested in getting started? Call us today to discuss a custom webcast service plan to meet your company’s needs.

Adam Adam

Adam Eggleston

Adam began his career in virtual events as a webcast producer where he managed and produced hundreds of events over four years. He transitioned into business development where he now helps organizations plan and develop virtual events solutions to meet their goals.