Keeping in mind that 65% of people are visual learners, and 90% of all information that comes to the brain are visual, your slide deck can easily make or break your webinar. Furthermore, people are more willing to stick through a boring slideshow in person than they are during a webinar where it is much easier to anonymously check out. So if you think your text-filled slides or bullet point lists are going to cut it for your webinar….think again! Here are some key types of visual aids that create an effective webinar:
Web Optimized Images
This may seem like an obvious type of visual aid. After all, everyone knows that an image speaks a thousand words. But most people overlook the web optimized portion when including images in their webinar presentation. When you are transmitting the image to hundreds, or potentially thousands of people who have various internet speeds, load speed is important. This is why it is crucial to go through and optimize any images you plan on using in your webinar presentation. Be sure to adjust the size and image quality to the lowest settings possible without letting the overall appearance of the photo suffer. Often you can reduce the file size of an image pretty drastically without anyone being able to tell the difference.
Infographics
Infographics are ideal for creating a compelling, easily digestible visual display of your complex data and statistics. If your webinar is highly technical and full of hard to understand data and statistics, using infographics can be just the type of visual element you need to break the information into easy-to-understand bites and really captivated your audience’s attention. If you do not have an in-house design team, don’t fret. There are some user-friendly tools that can help you build some professional looking infographics. Some of our favorites are:
Screenshots
Using screenshots in your webinar may not sound too awe-inspiring, but in reality, they can be very beneficial as a trust-building tool. You can give people behind the scenes snapshots of the backend of your software product, share customer reviews or testimonials, give before and after comparisons, or use them to back up any claims you make during your webinar.
Build Trust Through Your Webinar
Pair a nice mixture of these three visual elements with a little bit of text, and the right presenter and you will have yourself one great webinar! If you are looking for help taking your webinar presentation to the next level, feel free to contact our webinar gurus at 1.877.WRKTANK.
Adam Eggleston
Adam began his career in virtual events as a webcast producer where he managed and produced hundreds of events over four years. He transitioned into business development where he now helps organizations plan and develop virtual events solutions to meet their goals.