Webinars are a great way to engage your audience in a live format. If done right, during the webinar, your audience can learn, ask questions, and engage with your company and brand to create a lasting relationship. For this reason, webinars have become an excellent method of lead generation. But their value doesn’t have to end there. In fact it shouldn’t!
Creating valuable content is a long and time consuming process, therefore it is important to get as much out of each piece as possible. Once a webinar is successfully produced, your creative team can easily repurpose it into other pieces of valuable content.
Here are 5 simple ways you can extend the life of your webinar:
1. Gate Your Webinar Recordings
One way to extend the life of your webinars is to place the recordings on your website as gated content. This means viewers have to convert before accessing the information. After all, unless the information is time sensitive it is going to be useful to other audiences and prospective customers who haven’t found you yet!
Tip: Continue to utilize the landing page you created for the webinar to promote the event periodically on your social media channels. This will allow you to continue to generate leads long after the webinar is over.
2. Transform Webinar Content into a Downloadable Guide, Whitepaper, or eBook
The content in your webinar is valuable information. Consider transforming that information into useable written content that can be downloaded as a resource. This downloadable resource can be promoted and gated to gain additional leads.
3. Cut Your Webinar into Short Clips for Marketing Messaging
Not everyone has an hour to sit through an entire webinar. But people will certainly devote a few minutes to a short video clip if it provides them with valuable information. This is where cutting your webinar into short clips is beneficial.
Tip: Video performs really well on social media! Use these short clips to offer insights, tips, or teasers to your fans. You can also utilize these clips in email drip campaigns or monthly newsletters.
4. Create Infographics from Webinar Slides
If you are creating your webinars properly, your slides are often a rich source of attractive info, stats, and images. Simply tweaking the way the information is presented can create powerful, shareworthy infographics. These infographics can then be utilized on your website, social media channels, and in email marketing campaigns.
5. Turn Your Webinar Content into Blog Posts
It is difficult to cover every detail of your chosen topic in a one hour webinar. This is where blogging comes in. In your blog, dive deeper into a topic you just skimmed the surface on during the webinar. Also, consider which parts of the webinar had the most questions and interactions. Go back through the chat logs and text conversations and review the questions asked during the webinar. Then create informative Question and Answer content that helps set your brand up as an authority figure in your field. Soon your readers and viewers will come to see your company as a trusted source of expertise.
Tip: If you used a guest speaker, see if they would be willing to write a guest blog post related to the topic they covered during your webinar.
When planning your webinars, it is important to keep in mind how the information can then be transformed into other pieces of content. Having a strategic plan ahead of time will help you get the most out of your webinar. If you are ready to get serious about your webinar strategy, let’s talk. Contact us at 1.877.975.8265 or complete our contact form to get the conversation started.
