Video is a powerful tool that can easily tell the story of your company and its products and services to the people who work for you or to your valuable customers. This method of visual storytelling has proven to be an increasingly powerful way to explain your value proposition, build relationships, and share ideas. Video is so powerful that according to a Cisco study, by 2019 video will account for 80% of all internet traffic.

In the age of Netflix, YouTube, and social media, it is easy to see video’s appeal. Video is digestible in ways that written content isn’t. Those who have already jumped on the video bandwagon have seen impressive results. Just to give you an idea here are some quick stats regarding video content:

  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI
  • Marketers who use video grow revenue 49% faster than non-video users
  • Including a video on a landing page increases conversion by 80%
  • A user’s positive experience with a video ad increases their purchase intent by 97% and brand association by 139%

Why is video so effective?

Unlike written content, video is capable of displaying body language, verbal tones, images, music, and other visual and auditory cues to help set the mood and establish the right tone. With this combination of visuals and sound companies are able to create an authentic feeling interaction in order to effectively engage with the intended audience. In fact, two people on opposite ends of the world can effectively meet face-to-face thanks to the combined power of video and the internet. This face to face interaction gains trust and fosters brand loyalty better than emails, phone conversations, or written content. There is just a sense of sincerity with video that the latter methods just can’t compete with.

How Businesses Can Effectively Use Video

1. Brand Awareness

In a world where everyone is trying to get noticed, it can be hard to get your company recognized. The right video, telling the right story, can put your brand in front of a large, captivated audience. Don’t believe me? Check out how many views, comments, and shares the last Budweiser Super Bowl commercial got on YouTube. Videos such as the Budweiser Super Bowl commercials are effective because they show off the company’s values and connect with consumers at an emotional level rather than trying to make a hard sell. This type of connection tends to leave a lasting positive impression and goes a long way in brand recognition.

2. Product Information

Did you know that four times as many customers would rather watch a video about a product than read about it? It is true. In fact almost 50% of internet users look for videos related to a product or service before visiting a store or contacting a business. Why are they so effective? Imagine trying to shop for a product online. It can be hard to discern important information about the product from words and pictures alone. What type of material is the product made out of? Will it fit me? Will the product last? What makes it so special? All of these questions can be answered in a simple product video.

3. Training

For visual learners, watching online training videos allows them to learn faster and retain more information than simply reading a book or an article. From a business perspective, an online video is both convenient and affordable. Companies can shoot a video once, and distribute it to employees world-wide for them to digest on the device they choose, when it is most convenient for them. Try that with in-person training.

4. Lead Generation

In the past month, how many webinars have you signed up for? If you are like most business professionals, chances are you have participated in one or more. Webinars have been used by companies large and small to establish themselves as an authority figure in their industry and gain new business leads. Webinars allow businesses to have a conversation with leads that have already shown an interest in the subject matter. In addition, because of the perceived value of listening to an expert talk on a particular subject, they are more willing to part with personal information. This personal information can then be used to start a follow-up conversation. Since this lead is now familiar with your brand (and hopefully has a positive opinion of it thanks to your webinar) they are more likely to convert to a paying client.

Time to Make Video Content Your Priority

If you are serious about growing your business, it is time to start investing in the power of video. As a corporate video production company with over 15 years’ experience managing webinars, webcasts, and virtual events we have the expertise needed to capture your company’s message and distribute it to hundreds of thousands of people around the world. Ready to get the conversation started? Give us a call at 1.877.975.8265 or fill out our online form.

Leslie Leslie

Leslie Rugaber, CEO

As CEO, Leslie is a driving force behind the overall vision of Worktank, and is responsible for company strategy and culture. Learn more about Leslie.