One Size Fits All
Bollocks! It’s not true with clothing and it’s not true with your presentation. Gauge the audience’s expertise, skill, and expected outcomes during event registration and/or by incorporating event polls before starting the presentation. By doing this you can easily adapt the presentation to the needs of the audience. If you (or the presenter) aren’t subject matter experts invite an industry expert to present all or some of the material.
The Funny Thing Is
People connect with people who are at ease, personable and relatable. So relax, incorporate your sense of humor, present in your own words, and show your human side.
A Picture is Worth a Thousand Words
Time Keeps on Tickin’
Be brief and wrap up early. Your audience is juggling deadlines, commitments, and shortages of time. Respect their time by planning how long each section of your presentation should take and stick to it. Giving people time back in their day is always appreciated.
And the Award Goes To
Never underestimate the power of free. People love prizes. Incentivizing is a powerful tool that can be used to encourage the audience to participate. Arrange it so that your audience members qualify for a prize when they meet certain criteria, such as answering a summary question correctly or as a reward for staying the entirety of an event. Using incentives in combination with the suggestions above for engaging the audience is likely to turn prize-seekers into engaged audience members.