You’ve spent a bunch of time planning a killer webinar, now it is time to get people to sign-up for it! In order to get people to actually attend your webinar, it is important to establish a smooth registration process and sign-up page. Depending on the webinar platform you are using, this can be a simple or complex process. Even though it creates a bit more work, often a custom registration page is worth the effort. Going this route allows you to customize form fields, include an effective call-to-action, incorporate branding, and more. Regardless of how you choose to go about creating your webinar registration page, there are some key pieces of information you need to include.
1. A Clear, Concise Form
This is how you will be capturing leads, so make sure you get all the essentials but cut out the fluff. Forms that are too long or ask for too much personal information lead to low conversion rates. Do you really need to know how they heard about the webinar? If so, I would highly suggest using Google Analytics instead of including the question in your form. Most webinar registration forms simply ask for your name and email. If you want to collect more information that that it is ok. Just take a realistic approach to what data you really need and keep your form to 5 fields maximum.
2. A Short Webinar Description that Conveys Value
Let’s face it, people are busy and there are thousands of webinars to choose from. What makes your webinar stand out from the crowd and warrant 40-60 minutes of their precious time? If you aren’t sure what value your webinar brings, you may need to go back and rethink your webinar topic. Once you have figured out what your webinar has to offer, list it on your registration page in bullet point format so it is quick and easy to read.
3. An Effective Call to Action
Your registration page should have a call to action that stands out. A good call-to-action starts with the right phrasing. You want people to sign up after reading your persuasive but short description? Tell them. Is your webinar free? If so, definitely highlight this in your call-to-action as well. Next, make sure the call to action stands out. Use a larger font size or make it a different color. You can also make the call to action into a button or graphic that really stands out.
4. Clearly State the Webinars Date and Time
This may seem like a no-brainer, but you would be surprised by how important the placement of this information is. If people can’t immediately figure out the date and time of your webinar they will hit the back button. Don’t make them go searching. Avoid burying this information next to a lot of text. Be sure to bold, highlight, or underline as you see fit to make sure it stands out enough from the rest of your copy.
5. Introduce Your Presenter
Without cluttering your registration page up with too much text, be sure to introduce your presenter. This means a name, title, and small photo. A small bio like this makes a webinar feel more personal and real, increasing the chance of registration. If your presenter has any significant achievements that will impact a viewers decision to attend your webinar include that as well. Remember though, don’t get too wordy.
6. Implement Tracking on Your Signup Form
Every registration page should include tracking and analytics. This allows you to learn what is and isn’t working on your registration page. Aside from enabling the basic goal tracking for successful registrations, you may also want to track each individual form field. This type of set-up makes sense for forms that ask for more than the standard name and email.
7. Follow Up with Successful Registrations
Once a visitor has successfully registered for your webinar the work is not over. Next, you have to ensure that the registered user actually attends the event. After a successful registration, direct users to a thank you page that allows users to add the webinar to their Outlook or Google calendar. On this page be sure to remind them of any hardware/system requirements for attending. Also, be sure to send email notifications to remind all registered attendees of the upcoming webinar. In this email include information on how to join. This email should be sent more than once leading up to the webinar.
8. Ensure Registration Page Uses a Responsive Design
Gone are the days where people browse the web on only a desktop computer. People browse on mobile devices with various screen sizes and tablets. For this reason, it is important that your design works well across all devices. If it does not, your form can become difficult to complete on certain screen sizes.
Having a signup page that is easy to use, builds trust, and works well across all devices is imperative for a successful webinar. Follow these steps and you are well on your way! Need help setting up your custom registration page? Our experts are here to help! Simply fill out our contact form or call 1.877.WRKTANK to get the conversation started.