1. A Clear, Concise Form
2. A Short Webinar Description that Conveys Value
Let’s face it, people are busy and there are thousands of webinars to choose from. What makes your webinar stand out from the crowd and warrant 40-60 minutes of their precious time? If you aren’t sure what value your webinar brings, you may need to go back and rethink your webinar topic. Once you have figured out what your webinar has to offer, list it on your registration page in bullet point format so it is quick and easy to read.
3. An Effective Call to Action
Your registration page should have a call to action that stands out. A good call-to-action starts with the right phrasing. You want people to sign up after reading your persuasive but short description? Tell them. Is your webinar free? If so, definitely highlight this in your call-to-action as well. Next, make sure the call to action stands out. Use a larger font size or make it a different color. You can also make the call to action into a button or graphic that really stands out.
4. Clearly State the Webinars Date and Time
This may seem like a no-brainer, but you would be surprised by how important the placement of this information is. If people can’t immediately figure out the date and time of your webinar they will hit the back button. Don’t make them go searching. Avoid burying this information next to a lot of text. Be sure to bold, highlight, or underline as you see fit to make sure it stands out enough from the rest of your copy.
5. Introduce Your Presenter
Without cluttering your registration page up with too much text, be sure to introduce your presenter. This means a name, title, and small photo. A small bio like this makes a webinar feel more personal and real, increasing the chance of registration. If your presenter has any significant achievements that will impact a viewers decision to attend your webinar include that as well. Remember though, don’t get too wordy.
6. Implement Tracking on Your Signup Form
7. Follow Up with Successful Registrations
Once a visitor has successfully registered for your webinar the work is not over. Next, you have to ensure that the registered user actually attends the event. After a successful registration, direct users to a thank you page that allows users to add the webinar to their Outlook or Google calendar. On this page be sure to remind them of any hardware/system requirements for attending. Also, be sure to send email notifications to remind all registered attendees of the upcoming webinar. In this email include information on how to join. This email should be sent more than once leading up to the webinar.