Expert Tips for Video Communications, Virtual Events, Video Marketing & More

Navigating the world of video communications, video marketing and virtual events can be challenging. Our goal is to make it easier. We regularly share tips and tricks on our blog to help you effectively use video to communicate, connect and engage with your customers and colleagues.

Browse our recent posts, or use the categories at the right to find relevant content on the topic of your choice.

Virtual Conferences

7 Reasons Virtual Conferences Work

We’re seeing a sharp rise in the number of virtual conferences – and it’s not just because social gatherings of more than ten people have been banned in much of the country. In fact, even before COVID-19 shutdown conferences across the globe, 2020 was showing every sign that this was going to be the year of the virtual event. Why is that? Well, let’s start with these 7 reasons.

online meetings

Zooming Around the Web: Is it Safe to Use Zoom?

For years, Worktank has successfully supported many of our clients’ events using Zoom. The ease of use, integration features, and video-first focus have made it a go-to platform for public-facing “webinar” style events, as well as internal conference calls and team meetings. Its rise in popularity has been impressive, and not unexpected.

Business colleagues holding piece of puzzle in the office

Gratitude 2020: The Perks of Great Partners

Have you been part of any successful business partnerships lately? What does it take to make a really good one?

Shared goals are a good place to start. Add in some complementary service offerings, so you benefit each other, and don’t forget communicating clear expectations. Oh, and it’s a bonus if the company cultures align, too.

20 Years Anniversary Celebration Vector Logo. 20th Anniversary G

Leaning Into Worktank’s 20th Year

When we wrapped 2019, it gave us pause. Not just because it was the close of a decade, but because it marked the end of our nineteenth year as a successful woman-owned business with a commitment to excellence and a global reach.

Q&A Best Practices

7 Best Practices for Your Live Q&A Session

Anticipating possible questions, and answering them on the fly, can be downright terrifying, especially if you’re new to hosting virtual events. However, studies have shown that more than 90% of attendees expect a question and answer period at the end of the presentation.  So, let’s reframe it as the perfect opportunity for you to engage and connect with your audience, not just something you dread.

Virtual Town Hall Best Practices

How to Host a Virtual Town Hall that People Want to Attend

A virtual town hall is a valuable tool that allows leadership to communicate with employees from various locations. When done well, these virtual meetings build trust and confidence, and create a sense of community. But when they fall short, employees tend to “check out”, and perform other tasks while the town hall runs in the background.

Teams-Logo

Microsoft Teams: Meetings vs. Live Events

Worktank has been a power-user of Microsoft Teams meeting tools from the first beta release, helping many of our clients move their All-Hands, Town Halls, and Senior Leadership meetings to the platform. Teams enables both low-friction virtual events, and high production-value workflows, and Worktank is all-in on the platform for connecting internal, distributed teams.

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