Expert Tips for Video Communications, Virtual Events, Video Marketing & More

Navigating the world of video communications, video marketing and virtual events can be challenging. Our goal is to make it easier. We regularly share tips and tricks on our blog to help you effectively use video to communicate, connect and engage with your customers and colleagues.

Browse our recent posts, or use the categories at the right to find relevant content on the topic of your choice.

Post-Webinar Marketing

Webinar Marketing: What To Do After Your Event Ends

Your live webinar is over. All that hard work preparing content, wrangling presenters, and marketing the live event is behind you. Phew. Bask in the moment, but the hard work to expose the real value in your efforts has just begun. This is a valuable moment of connection with attendees and taking full advantage will help ou both achieve your business goals and improve your future efforts.

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Achieving Authenticity in Your Presentations

Over the course of your personal and professional life, you’ve probably seen some truly terrible presenters, and a handful of really great ones. While it might be tempting to try and mimic the best of the best the next time you find yourself behind the podium, chances are your attempt will fall flat. Why? Because you are not that presenter.

Young woman graphic designer using pc computer working at night in office.

Common Digital Event Mishaps and How to Avoid Them

You’ve picked the perfect webinar topic, promoted the heck out of it, and registered a record number of attendees, what could possibly go wrong? Right? If you think you’re immune to webinar woes, think again. Here are 5 common digital event mishaps and how to avoid them.

Microsoft Teams mobile app on Samsung s8.

Migrating to Microsoft Teams from Skype – Worktank Can Help!

As collaboration and communication tools continue to evolve, another platform shift is taking place.  Are you ready? Microsoft Teams is receiving full support from RedmondMag.com (the independent voice of the Microsoft IT community) as the future of collaboration. Internally, Microsoft is going all-in on the platform, and while it still has room to grow and improve, it has reached a stage of maturity to add value to your internal communications right away.

Young business man hands writing notes

Creating a Compelling Webinar Title

To capture your audience’s attention, you need to create a compelling webinar title that is bold, unique and clearly conveys what the webinar is about. That may seem like a tall order, but what we’ve learned over the years is that there are 5 types of webinar titles that outperform the rest.

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3 Ways to Pick a Webinar Topic

Whether you feel your current webinars aren’t quite hitting the mark, or you’re struggling to come up with new ideas, everyone can use a little inspiration from time to time. Webinar topics not only need attract a large audience, they need to deliver value and drive action, and that can be a tall order to fill. Luckily, we know a thing or two about webinars, and we’ve got a few tips to help you pick the perfect topic.

video

5 Most-Watched Types of Video Content

Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.

powerpoint-tips

7 PowerPoint Presentation Tips

PowerPoint is an extremely useful tool for both in-person presentations and webcasts, but when you’re new to it, PowerPoint can feel like a bunch of hauntingly blank slides. It can take years to fully master it, but we’ve decided to give you a short cut. Here are the top 7 tips for PowerPoint Presentations that we’ve learned over our 16+ years in the webcast business.

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