Expert Tips for Video Communications, Virtual Events, Video Marketing & More

Navigating the world of video communications, video marketing and virtual events can be challenging. Our goal is to make it easier. We regularly share tips and tricks on our blog to help you effectively use video to communicate, connect and engage with your customers and colleagues.

Browse our recent posts, or use the categories at the right to find relevant content on the topic of your choice.

How to Look Good in a Webcam Video

How to Look Good in a Webcam Video

Whether you’re making marketing videos for your business, or hosting a virtual meeting on Zoom, it’s important to look your best on camera. But let’s face it, webcams aren’t exactly flattering. Fortunately, our video production experts have a few tricks you can use to significantly improve your appearance and look more professional on screen.

Zoom Fatigue

Is Your Team Zoomed Out? Here’s How to Fix It.

At Worktank, we’re all about communicating, engaging and connecting. We’re really good at educating businesses on how they can use video solutions to do all three of these things effectively with their internal teams, external partners, clients and customers. But here’s the thing, it’s possible to do too much, particularly with regard to video meetings.

Maximize Your Revenue

How to Maximize Revenue on Virtual & Hybrid Events

Just because an event is virtual, doesn’t mean it can’t be profitable. In fact, virtual and hybrid events can drive just as much revenue as in-person events. You just have to know how.

Hybrid Events

What You Need to Know About Hybrid Events

If there’s one takeaway for businesses in 2020, it’s the importance of adaptability. In 2021, the business world went virtual out of necessity, but now that we’ve all gotten comfortable with the digital experience, it’s opening up new possibilities.

Training Videos

4 Ways to Use Video in Your Online Training

If your company’s online training consists of a basic slide deck, followed by a simple knowledge test, it’s probably time for an update. Video is the perfect medium to break through the monotony and make the training process more interesting and enjoyable for your employees. Plus, video offers higher engagement and better retention (65% better) than text-only training.

vlogger

When to Use Live Videos vs. Pre-Recorded Videos

While using any kind of video marketing is better than no video marketing at all, it’s important to distinguish between live and pre-recorded videos, and to understand that each has its own time and place in your marketing and communication initiatives.

7 Tips for Epic Video Marketing

Video marketing is no longer a novelty for companies, it’s a necessity. A quick internet search of ‘video marketing statistics’, and you’ll find hundreds of staggering stats on video’s dominance and effectiveness. The simple (and sometimes painful) truth is that, regardless of the type or

person-having-business-video-call-indoors

5 Reasons Your Company Needs Virtual Meetings

The impact from COVID-19 has been unfathomable, and even after it’s gone, it’s likely to have lasting effects on the corporate office landscape. Many companies are faced with the decision of whether or not to reopen their offices, or in the very least, they’re thinking about scaling back.

Virtual Conferences

7 Reasons Virtual Conferences Work

We’re seeing a sharp rise in the number of virtual conferences – and it’s not just because social gatherings of more than ten people have been banned in much of the country. In fact, even before COVID-19 shutdown conferences across the globe, 2020 was showing every sign that this was going to be the year of the virtual event. Why is that? Well, let’s start with these 7 reasons.

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