While using any kind of video marketing is better than no video marketing at all, it’s important to distinguish between live and pre-recorded videos, and to understand that each has its own time and place in your marketing and communication initiatives.
Video marketing is no longer a novelty for companies, it’s a necessity. A quick internet search of ‘video marketing statistics’, and you’ll find hundreds of staggering stats on video’s dominance and effectiveness. The simple (and sometimes painful) truth is that, regardless of the type or
The impact from COVID-19 has been unfathomable, and even after it’s gone, it’s likely to have lasting effects on the corporate office landscape. Many companies are faced with the decision of whether or not to reopen their offices, or in the very least, they’re thinking about scaling back.
There are several big benefits to making your next conference a virtual one, but one concern that our clients have about virtual meetings and events is that attendees will “zone out”. After all, it’s much easier to check email or scroll Facebook if you’re already on the computer and the presenter can’t lock eyes with you.
We’re seeing a sharp rise in the number of virtual conferences – and it’s not just because social gatherings of more than ten people have been banned in much of the country. In fact, even before COVID-19 shutdown conferences across the globe, 2020 was showing every sign that this was going to be the year of the virtual event. Why is that? Well, let’s start with these 7 reasons.
In the face of the Coronavirus global pandemic, most of the nation’s – and the world’s – businesses have closed their offices and transitioned to a complete remote work environment. With little to no time to prepare, businesses are facing unprecedented challenges in how they market, sell, train and stay connected.
For years, Worktank has successfully supported many of our clients’ events using Zoom. The ease of use, integration features, and video-first focus have made it a go-to platform for public-facing “webinar” style events, as well as internal conference calls and team meetings. Its rise in popularity has been impressive, and not unexpected.
Have you been part of any successful business partnerships lately? What does it take to make a really good one?
Shared goals are a good place to start. Add in some complementary service offerings, so you benefit each other, and don’t forget communicating clear expectations. Oh, and it’s a bonus if the company cultures align, too.
Anticipating possible questions, and answering them on the fly, can be downright terrifying, especially if you’re new to hosting virtual events. However, studies have shown that more than 90% of attendees expect a question and answer period at the end of the presentation. So, let’s reframe it as the perfect opportunity for you to engage and connect with your audience, not just something you dread.