Expert Tips for Video Communications, Virtual Events, Video Marketing & More

Navigating the world of video communications, video marketing and virtual events can be challenging. Our goal is to make it easier. We regularly share tips and tricks on our blog to help you effectively use video to communicate, connect and engage with your customers and colleagues.

Browse our recent posts, or use the categories at the right to find relevant content on the topic of your choice.

Part 1: Best Online Self

Part 1: Your Best Online Self & The Ultimate Desktop Studio

Our producers share expert online presention tips to help you prepare, rehearse, and deliver a presentation that is polished and professional every time.

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Worktank Celebrates 20 Years with Boat Cruise & Dinner

In what turned out to be one of the most successful years in Worktank history, the team came together for the first time in over a year and a half to celebrate Worktank’s 20th anniversary – with many teammates meeting face-to-face for the first time.

Hybrid Meetings

Hybrid Meetings: Balancing the Virtual & In-Person Experience

For more than 20 years, Worktank has been helping c-suite executives successfully host meetings with both in-person and virtual attendees across the globe. Here are our recommendations for creating a balanced experience for all participants.

Microsoft Teams Free vs Paid

Microsoft Teams Meetings: Free vs. Paid

Is the free version of Microsoft Teams enough, or is it necessary to upgrade to a paid plan for the purpose of video meetings? To help you determine which is best for your business, we outline the key differences between the free and paid versions of MS Teams Meetings.

How to Look Good in a Webcam Video

How to Look Good in a Webcam Video

Whether you’re making marketing videos for your business, or hosting a virtual meeting on Zoom, it’s important to look your best on camera. But let’s face it, webcams aren’t exactly flattering. Fortunately, our video production experts have a few tricks you can use to significantly improve your appearance and look more professional on screen.

Zoom Fatigue

Is Your Team Zoomed Out? Here’s How to Fix It.

At Worktank, we’re all about communicating, engaging and connecting. We’re really good at educating businesses on how they can use video solutions to do all three of these things effectively with their internal teams, external partners, clients and customers. But here’s the thing, it’s possible to do too much, particularly with regard to video meetings.

Maximize Your Revenue

How to Maximize Revenue on Virtual & Hybrid Events

Just because an event is virtual, doesn’t mean it can’t be profitable. In fact, virtual and hybrid events can drive just as much revenue as in-person events. You just have to know how.

Hybrid Events

What You Need to Know About Hybrid Events

If there’s one takeaway for businesses in 2020, it’s the importance of adaptability. In 2021, the business world went virtual out of necessity, but now that we’ve all gotten comfortable with the digital experience, it’s opening up new possibilities.

Training Videos

4 Ways to Use Video in Your Online Training

If your company’s online training consists of a basic slide deck, followed by a simple knowledge test, it’s probably time for an update. Video is the perfect medium to break through the monotony and make the training process more interesting and enjoyable for your employees. Plus, video offers higher engagement and better retention (65% better) than text-only training.

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When to Use Live Videos vs. Pre-Recorded Videos

While using any kind of video marketing is better than no video marketing at all, it’s important to distinguish between live and pre-recorded videos, and to understand that each has its own time and place in your marketing and communication initiatives.

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