target-audience

Understanding Your Target Audience

Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.

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5 Reasons You Need Virtual Meetings

Virtual meetings are no longer a novelty in the workplace, they are a necessity. More employees are working remotely than ever before, in fact, a recent Gallup survey found that 43% of Americans spend at least some of their work hours away from the office, and that number is expected to reach more than 50% by the year 2020. The question of how to keep internal communications aligned when team members are geographically dispersed is echoing throughout the business world, and the answer is virtual meeting management.

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3 Ways to Pick a Webinar Topic

Whether you feel your current webinars aren’t quite hitting the mark, or you’re struggling to come up with new ideas, everyone can use a little inspiration from time to time. Webinar topics not only need attract a large audience, they need to deliver value and drive action, and that can be a tall order to fill. Luckily, we know a thing or two about webinars, and we’ve got a few tips to help you pick the perfect topic.

video

5 Most-Watched Types of Video Content

Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.

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7 PowerPoint Presentation Tips

PowerPoint is an extremely useful tool for both in-person presentations and webcasts, but when you’re new to it, PowerPoint can feel like a bunch of hauntingly blank slides. It can take years to fully master it, but we’ve decided to give you a short cut. Here are the top 7 tips for PowerPoint Presentations that we’ve learned over our 16+ years in the webcast business.

webinar-tips

Webinar Best Practices | 5 Tips for a Successful Webinar

We’ve hosted more than 20,000 webinars and events over the past 16 years and, as a result, we’ve learned a thing or two about webinar best practices. Whether you’re hosting your very first webinar or you have been delivering online presentations for years, here are the top 5 tips you need to know to ensure your next webinar is a success.

webinar-topics

5 Categories for Webinar Presentation Topics

Webinars are a great way to establish yourself as an authority in your industry. They also help to connect you with your audience, generate more leads and ultimately increase sales. One of the best things about using webinars as part of your online marketing strategy is that they are both convenient and cost-effective. Neither you nor your audience is required to travel, and webinar hosting companies, like Worktank, make it affordable for businesses of all sizes.

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Creating a Productive Meeting Agenda

According to countless workplace surveys and human resource polls, company meetings are viewed as one of the top 5 biggest time wasters by employees. Meetings are often disorganized, lack tangible goals and have a tendency to drift off topic. Fortunately, all of these pitfalls can be avoided with a clear and concise meeting agenda.

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What Your Company Meetings Say About Your Company

Everything from the way your employees greet each other in the morning to how your office is designed says something about your company and its culture. Meetings, in particular, can tell you a lot about an organization, and how people feel about it.

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What Webinar Attendees are Looking For

Whether you are hosting your very first webinar or you have been delivering online presentations for years, the key to sustained success is knowing what webinar attendees are looking for.

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