You’ve picked the perfect webinar topic, promoted the heck out of it, and registered a record number of attendees, what could possibly go wrong? Right? If you think you’re immune to webinar woes, think again. Here are 5 common digital event mishaps and how to avoid them.
Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.
Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.
You’ve spent a bunch of time planning a killer webinar, now it is time to get people to sign-up for it! In order to get people to actually attend your webinar, it is important to establish a smooth registration process and sign-up page.
Internal conferences and meetings play a crucial role in a company’s ability to develop business strategy, implement new policies, discover industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision.
Webinars and virtual events are incredibly powerful business tools that can help drive leads, increase sales, and further your business goals. But do you know how effective they really are? Are there areas you could improve upon?