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Gratitude 2020: The Perks of Great Partners

Have you been part of any successful business partnerships lately? What does it take to make a really good one?

Shared goals are a good place to start. Add in some complementary service offerings, so you benefit each other, and don’t forget communicating clear expectations. Oh, and it’s a bonus if the company cultures align, too.

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Leaning Into Worktank’s 20th Year

When we wrapped 2019, it gave us pause. Not just because it was the close of a decade, but because it marked the end of our nineteenth year as a successful woman-owned business with a commitment to excellence and a global reach.

Young woman graphic designer using pc computer working at night in office.

Common Digital Event Mishaps and How to Avoid Them

You’ve picked the perfect webinar topic, promoted the heck out of it, and registered a record number of attendees, what could possibly go wrong? Right? If you think you’re immune to webinar woes, think again. Here are 5 common digital event mishaps and how to avoid them.

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Understanding Your Target Audience

Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.

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5 Most-Watched Types of Video Content

Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.

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How to Set Up Your Webinar Registration

You’ve spent a bunch of time planning a killer webinar, now it is time to get people to sign-up for it! In order to get people to actually attend your webinar, it is important to establish a smooth registration process and sign-up page.

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Virtual Meetings and Unification in a Company with Multiple Locations

Internal conferences and meetings play a crucial role in a company’s ability to develop business strategy, implement new policies, discover industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision.

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Webinar Survey Best Practices for 2018

Webinars and virtual events are incredibly powerful business tools that can help drive leads, increase sales, and further your business goals. But do you know how effective they really are? Are there areas you could improve upon?

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