Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.
Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.
Few people are born presenters. Whether you hate the way your voice sounds on video, or you have no idea what to do with your hands, or you break out in a cold sweat just thinking about addressing a crowd, most of us could use a little help when it comes to public speaking.
Video quality has a big impact on the success or failure of a webinar. It also says a lot about your company as a whole. Poor quality videos will have attendees tuning out and turning to a more impressive competitor.
Is your company just getting started with virtual events! Congrats! Virtual events have become an affordable, time-saving tool that can help many companies achieve their business goal.
Video is a powerful tool that can easily tell the story of your company and its products and services to the people who work for you or to your valuable customers. This method of visual storytelling has proven to be an increasingly powerful way to explain your value proposition, build relationships, and share ideas.