Video

Now, more than ever, businesses need video-based communications. Here we provide expert tips to help you harness the power of livestreaming, on-demand video and video conferencing to sell, market, train and stay connected.

How to Look Good in a Webcam Video

How to Look Good in a Webcam Video

Whether you’re making marketing videos for your business, or hosting a virtual meeting on Zoom, it’s important to look your best on camera. But let’s face it, webcams aren’t exactly flattering. Fortunately, our video production experts have a few tricks you can use to significantly improve your appearance and look more professional on screen.

Training Videos

4 Ways to Use Video in Your Online Training

If your company’s online training consists of a basic slide deck, followed by a simple knowledge test, it’s probably time for an update. Video is the perfect medium to break through the monotony and make the training process more interesting and enjoyable for your employees. Plus, video offers higher engagement and better retention (65% better) than text-only training.

vlogger

When to Use Live Videos vs. Pre-Recorded Videos

While using any kind of video marketing is better than no video marketing at all, it’s important to distinguish between live and pre-recorded videos, and to understand that each has its own time and place in your marketing and communication initiatives.

7 Tips for Epic Video Marketing

Video marketing is no longer a novelty for companies, it’s a necessity. A quick internet search of ‘video marketing statistics’, and you’ll find hundreds of staggering stats on video’s dominance and effectiveness. The simple (and sometimes painful) truth is that, regardless of the type or

online meetings

Zooming Around the Web: Is it Safe to Use Zoom?

For years, Worktank has successfully supported many of our clients’ events using Zoom. The ease of use, integration features, and video-first focus have made it a go-to platform for public-facing “webinar” style events, as well as internal conference calls and team meetings. Its rise in popularity has been impressive, and not unexpected.

Virtual Town Hall Best Practices

How to Host a Virtual Town Hall that People Want to Attend

A virtual town hall is a valuable tool that allows leadership to communicate with employees from various locations. When done well, these virtual meetings build trust and confidence, and create a sense of community. But when they fall short, employees tend to “check out”, and perform other tasks while the town hall runs in the background.

video

5 Most-Watched Types of Video Content

Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.

presenter

How to Become a More Compelling Presenter

Few people are born presenters. Whether you hate the way your voice sounds on video, or you have no idea what to do with your hands, or you break out in a cold sweat just thinking about addressing a crowd, most of us could use a little help when it comes to public speaking.

video-lighting

How to Make a High Quality Video for Webinars

Video quality has a big impact on the success or failure of a webinar. It also says a lot about your company as a whole. Poor quality videos will have attendees tuning out and turning to a more impressive competitor.

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