In the face of the Coronavirus global pandemic, most of the nation’s – and the world’s – businesses have closed their offices and transitioned to a complete remote work environment. With little to no time to prepare, businesses are facing unprecedented challenges in how they market, sell, train and stay connected.
For years, Worktank has successfully supported many of our clients’ events using Zoom. The ease of use, integration features, and video-first focus have made it a go-to platform for public-facing “webinar” style events, as well as internal conference calls and team meetings. Its rise in popularity has been impressive, and not unexpected.
A virtual town hall is a valuable tool that allows leadership to communicate with employees from various locations. When done well, these virtual meetings build trust and confidence, and create a sense of community. But when they fall short, employees tend to “check out”, and perform other tasks while the town hall runs in the background.
Telecommuting continues to rise in popularity, not just among workers, but with employers, too. In addition to providing employees with flexibility and autonomy, both in where they live and how often they work onsite, companies are finding that remote work policies can actually increase productivity and decrease costs. Yet, despite the many benefits, one challenge persists: employee engagement.
Worktank has been a power-user of Microsoft Teams meeting tools from the first beta release, helping many of our clients move their All-Hands, Town Halls, and Senior Leadership meetings to the platform. Teams enables both low-friction virtual events, and high production-value workflows, and Worktank is all-in on the platform for connecting internal, distributed teams.
Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.
Whether you like it or not, video marketing is not going anywhere. In fact, technology and marketing forecasters alike expect video content to account for more than 80% of Internet traffic by 2020. In order for brands to continue to engage with their audience, they’ll simply have to embrace the video culture.
Few people are born presenters. Whether you hate the way your voice sounds on video, or you have no idea what to do with your hands, or you break out in a cold sweat just thinking about addressing a crowd, most of us could use a little help when it comes to public speaking.
Video quality has a big impact on the success or failure of a webinar. It also says a lot about your company as a whole. Poor quality videos will have attendees tuning out and turning to a more impressive competitor.
Is your company just getting started with virtual events! Congrats! Virtual events have become an affordable, time-saving tool that can help many companies achieve their business goal.