There are several big benefits to making your next conference a virtual one, but one concern that our clients have about virtual meetings and events is that attendees will “zone out”. After all, it’s much easier to check email or scroll Facebook if you’re already on the computer and the presenter can’t lock eyes with you.
In the face of the Coronavirus global pandemic, most of the nation’s – and the world’s – businesses have closed their offices and transitioned to a complete remote work environment. With little to no time to prepare, businesses are facing unprecedented challenges in how they market, sell, train and stay connected.
Telecommuting continues to rise in popularity, not just among workers, but with employers, too. In addition to providing employees with flexibility and autonomy, both in where they live and how often they work onsite, companies are finding that remote work policies can actually increase productivity and decrease costs. Yet, despite the many benefits, one challenge persists: employee engagement.
Employees are the key to any organization’s productivity, and most managers know that motivated employees are the most prolific. So, how can you most effectively motivate your team? A recent study of over 100 businesses around the world reported the greatest challenge to output is “establishing a productivity-focused mindset.”
Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.
If you have participated in virtual events before, you know that not all are created equal. For various reasons, some are a big hit while others….not so much. Most virtual events, while informative, have a greater purpose of selling a particular product or service.