Just because an event is virtual, doesn’t mean it can’t be profitable. In fact, virtual and hybrid events can drive just as much revenue as in-person events. You just have to know how.
7 Tips for Epic Video Marketing
Video marketing is no longer a novelty for companies, it’s a necessity. A quick internet search of ‘video marketing statistics’, and you’ll find hundreds of staggering stats on video’s dominance and effectiveness. The simple (and sometimes painful) truth is that, regardless of the type or
Webinar Marketing: What To Do After Your Event Ends
Your live webinar is over. All that hard work preparing content, wrangling presenters, and marketing the live event is behind you. Phew. Bask in the moment, but the hard work to expose the real value in your efforts has just begun. This is a valuable moment of connection with attendees and taking full advantage will help ou both achieve your business goals and improve your future efforts.
Understanding Your Target Audience
Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.
Using Social Media to Promote Your Webinar
It is not news that social media is a powerful tool marketers can tap into to reach and engage with their target audience. If you are not currently using social media to promote your webinars, you are missing out on a huge opportunity.
Turn Your Webinar into Multiple Pieces of Content
Webinars are a great way to engage your audience in a live format. If done right, during the webinar, your audience can learn, ask questions, and engage with your company and brand to create a lasting relationship.
7 Ways to Guarantee Attendance at Your Next Webinar or Webcast
Webinars and webcasts can be very effective for lead generation and moving prospects along in the sales funnel. A lot of planning (and money) goes into these types of virtual events.