Just because an event is virtual, doesn’t mean it can’t be profitable. In fact, virtual and hybrid events can drive just as much revenue as in-person events. You just have to know how.
Video marketing is no longer a novelty for companies, it’s a necessity. A quick internet search of ‘video marketing statistics’, and you’ll find hundreds of staggering stats on video’s dominance and effectiveness. The simple (and sometimes painful) truth is that, regardless of the type or
Your live webinar is over. All that hard work preparing content, wrangling presenters, and marketing the live event is behind you. Phew. Bask in the moment, but the hard work to expose the real value in your efforts has just begun. This is a valuable moment of connection with attendees and taking full advantage will help you both achieve your business goals and improve your future efforts.
Perhaps the most important aspect of creating a webinar is identifying and understanding your target audience. If your content doesn’t speak to your customers and potential customers, satisfying their wants, needs, questions and desires, then your webinar will struggle to connect.
Webinars are a great way to engage your audience in a live format. If done right, during the webinar, your audience can learn, ask questions, and engage with your company and brand to create a lasting relationship.
Webinars and webcasts can be very effective for lead generation and moving prospects along in the sales funnel. A lot of planning (and money) goes into these types of virtual events.