What Webinar Attendees are Looking For

Webinar AttendeesWhether you are hosting your very first webinar or you have been delivering online presentations for years, the key to sustained success is knowing what webinar attendees are looking for. Believe it or not, engaging content and free giveaways are just the start. To truly appeal to your target audience and ensure that they not only register, but actually attend and stay for the duration of your webinar, follow these 5 rules: Continue reading

How to Become a More Compelling Presenter

Pretty, young business woman giving a presentation in a conference/meeting setting

Few people are born presenters. Whether you hate the way your voice sounds on video, or you have no idea what to do with your hands, or you break out in a cold sweat just thinking about addressing a crowd, most of us could use a little help when it comes to public speaking.

If nerves are getting the best of you, you could picture the audience in their underwear, but if you want to become a more compelling presenter, check out these top tips from the people who make it look easy. (Hint: we got most of these from our favorite TED Talk presenters.) Continue reading

Using Social Media to Promote Your Webinar

It is not news that social media is a powerful tool marketers can tap into to reach and engage with their target audience. If you are not currently using social media to promote your webinars, you are missing out on a huge opportunity. Successful webinar programs tap into the power of social media to extend their reach, increase engagement, and drive registration. That being said, social media campaigns for webinars require proper planning in order to be successful. Here are 6 tips for successfully using social media to promote your webinar: Continue reading

Types of Visual Aids that Work Best for Webinars

ScreenshotsKeeping in mind that 65% of people are visual learners, and 90% of all information that comes to the brain are visual, your slide deck can easily make or break your webinar. Furthermore, people are more willing to stick through a boring slideshow in person than they are during a webinar where it is much easier to anonymously check out. So if you think your text-filled slides or bullet point lists are going to cut it for your webinar….think again! Here are some key types of visual aids that create an effective webinar: Continue reading

How to Run a Successful Webinar from Start to Finish

Webinar registration optionsWebinars provide an ideal platform for your company to establish yourself as a thought leader in your space and help develop your brand voice In addition to that, webinars can be a significant revenue driver for your business. However, webinars are fairly time-consuming to produce. As such, it is important to properly plan and execute your virtual event in order to get the most out of it. Continue reading

How to Set Up Your Webinar Registration

Webinar Registration TipsYou’ve spent a bunch of time planning a killer webinar, now it is time to get people to sign-up for it! In order to get people to actually attend your webinar, it is important to establish a smooth registration process and sign-up page. Depending on the webinar platform you are using, this can be a simple or complex process. Even though it creates a bit more work, often a custom registration page is worth the effort. Going this route allows you to customize form fields, include an effective call-to-action, incorporate branding, and more. Regardless of how you choose to go about creating your webinar registration page, there are some key pieces of information you need to include. Continue reading

Factors that Cause Virtual Events to Fail (And How to Avoid Them)

Successful Virtual EventsAt Worktank we have seen it all. The good, the bad, and yes even the ugly when it comes to virtual events. What makes one online event a smash hit, and another an utter failure? It all comes down to presentation and planning. After all, even the best ideas will fail without these two elements. Professional production of virtual events can help ensure that your event is a success. After all, a great experience should not be reserved for face-to-face events. Proper presentation and planning matters for virtual events just as much. That being said we have compiled a list of the top reasons virtual events fail and give you advice on how to avoid them. Continue reading

Virtual Meetings and Unification in a Company with Multiple Locations

All Company MeetingsInternal conferences and meetings play a crucial role in a company’s ability to develop business strategy, implement new policies, discover industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision. These company-wide meetings can prove tricky when you are talking about a company whose employee’s spans across several cities, states, or even countries. Often important messages are not relayed to all parties, employees start to feel isolated, unimportant, and unmotivated. Before you know it that cohesive, solid company culture and business strategy you worked so hard on begins to unravel. If you are a company with multiple locations and this struggle sounds all too familiar, you are in luck. With the virtual meeting technologies available today, it is easier than ever to bring people all across the globe together. Here are 5 ways virtual meetings can help unify your company: Continue reading

Turn Your Webinar into Multiple Pieces of Content

Divide your Webinar into multiple pieces of contentWebinars are a great way to engage your audience in a live format. If done right, during the webinar, your audience can learn, ask questions, and engage with your company and brand to create a lasting relationship. For this reason, webinars have become an excellent method of lead generation. But their value doesn’t have to end there. In fact it shouldn’t!

Creating valuable content is a long and time consuming process, therefore it is important to get as much out of each piece as possible. Once a webinar is successfully produced, your creative team can easily repurpose it into other pieces of valuable content.

Here are 5 simple ways you can extend the life of your webinar: Continue reading

4 Reasons to Replace Your Teleconference with a Web Conference

web conferencingStill holding important meetings via teleconferencing? It may be time for an upgrade. Teleconferences first started in the early 1960s, and while communication via phone has certainly changed since then, the implementation of teleconferences has not changed much at all. Sure it gets the job done and allows you to communicate with people regardless of where they are geographically, but it is the 21st century now, and there are better solutions out there. That solution is web conferencing. Web conferencing allows users to take business meetings to the next level by utilizing audio, video conferencing, and content sharing. Continue reading