Webinars provide an ideal platform for your company to establish yourself as a thought leader in your space and help develop your brand voice In addition to that, webinars can be a significant revenue driver for your business. However, webinars are fairly time-consuming to produce. As such, it is important to properly plan and execute your virtual event in order to get the most out of it. Continue reading
You’ve spent a bunch of time planning a killer webinar, now it is time to get people to sign-up for it! In order to get people to actually attend your webinar, it is important to establish a smooth registration process and sign-up page. Depending on the webinar platform you are using, this can be a simple or complex process. Even though it creates a bit more work, often a custom registration page is worth the effort. Going this route allows you to customize form fields, include an effective call-to-action, incorporate branding, and more. Regardless of how you choose to go about creating your webinar registration page, there are some key pieces of information you need to include. Continue reading
At Worktank we have seen it all. The good, the bad, and yes even the ugly when it comes to virtual events. What makes one online event a smash hit, and another an utter failure? It all comes down to presentation and planning. After all, even the best ideas will fail without these two elements. Professional production of virtual events can help ensure that your event is a success. After all, a great experience should not be reserved for face-to-face events. Proper presentation and planning matters for virtual events just as much. That being said we have compiled a list of the top reasons virtual events fail and give you advice on how to avoid them. Continue reading
Internal conferences and meetings play a crucial role in a company’s ability to develop business strategy, implement new policies, discover industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision. These company-wide meetings can prove tricky when you are talking about a company whose employee’s spans across several cities, states, or even countries. Often important messages are not relayed to all parties, employees start to feel isolated, unimportant, and unmotivated. Before you know it that cohesive, solid company culture and business strategy you worked so hard on begins to unravel. If you are a company with multiple locations and this struggle sounds all too familiar, you are in luck. With the virtual meeting technologies available today, it is easier than ever to bring people all across the globe together. Here are 5 ways virtual meetings can help unify your company: Continue reading
Webinars are a great way to engage your audience in a live format. If done right, during the webinar, your audience can learn, ask questions, and engage with your company and brand to create a lasting relationship. For this reason, webinars have become an excellent method of lead generation. But their value doesn’t have to end there. In fact it shouldn’t!
Creating valuable content is a long and time consuming process, therefore it is important to get as much out of each piece as possible. Once a webinar is successfully produced, your creative team can easily repurpose it into other pieces of valuable content.
Here are 5 simple ways you can extend the life of your webinar: Continue reading
Still holding important meetings via teleconferencing? It may be time for an upgrade. Teleconferences first started in the early 1960s, and while communication via phone has certainly changed since then, the implementation of teleconferences has not changed much at all. Sure it gets the job done and allows you to communicate with people regardless of where they are geographically, but it is the 21st century now, and there are better solutions out there. That solution is web conferencing. Web conferencing allows users to take business meetings to the next level by utilizing audio, video conferencing, and content sharing. Continue reading
Video quality has a big impact on the success or failure of a webinar. It also says a lot about your company as a whole. Poor quality videos will have attendees tuning out and turning to a more impressive competitor. Don’t let your competition outdo you! Luckily, by following these few tips your videos will improve dramatically and turn your webinar into a big hit. Continue reading
Webinars and virtual events are incredibly powerful business tools that can help drive leads, increase sales, and further your business goals. But do you know how effective they really are? Are there areas you could improve upon? These questions can easily be answered by sending post-webinar surveys to all attendees. The feedback decision makers get from webinar surveys, session evaluations, and polling, is crucial for improving upon tactics that worked, and removing those that did not for future webinars and virtual events. Creating a meaningful survey that not only generates responses, but answers the right questions can be an art form in of itself. Going into the New Year, we want to make sure you are starting off on the right foot. As such we have compiled our list of 7 best practices for webinar surveys: Continue reading
If you have participated in virtual events before, you know that not all are created equal. For various reasons, some are a big hit while others….not so much. Most virtual events, while informative, have a greater purpose of selling a particular product or service. The events that are successful are the ones that go on to have a better return on investment. What makes a virtual event a success? Well, there are numerous pieces that when combined together, make a virtual event great. However, if you think back on your own experiences you will see a trend. The virtual events that kept you hooked and engaged are the ones that have the biggest impact.
So how do you keep an audience engaged when they are spread out all over the country or globe? While it is challenging to read an audience you can’t see, there are several ways to ensure audience engagement. Continue reading
Webinars and webcasts can be very effective for lead generation and moving prospects along in the sales funnel. A lot of planning (and money) goes into these types of virtual events. Careful consideration is given to the content, speaker, delivery, lighting, webinar platform, engagement widgets, etc… However, no matter how much you plan, review, and revise your webinar content, it all means nothing if nobody is there to listen. So how do you guarantee not only an audience but a large enough audience to make the webinar or webcast meet your ROI goals? Continue reading